Presenting Two-Flow Ideas
Gamechangers
Reebok decided to target a very specific muse - The Gamechanger - a young, creative, trendsetter, active on social media, possibly an influencer. This is not at all the 40-something male Crossfitter that they were accustomed to dealing with. We mapped out a few typical user flows and accompanied wireframes to illustrate optional journeys for the Reebok team.
Additional entry points like email and google were also used to demonstrate how users could find the products that they need or desire. The moments of innovation came in the Product Landing Page Experience, where we began to pull in truly educational content and appropriate product descriptions that Sneakerheads and Influencers would be interested in.
Mobile-First Design
By taking a completely mobile-first approach to design, we broke out of the regular paradigms faced when converting desktop designs and established new ways of storytelling and immersion. View the movement: https://framer.cloud/PkdmI